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Greater Miami and Miami Beach
friday january 7, 2022
Today: 80° F/26° C
What’s Happening Travel & Tourism
GMCVB Travel & Research
Message From the President & CEO
First and foremost, let me again take this opportunity to wish you and yours much success and joy in 2022.  

And speaking of success, what a wonderful week it was for many. I have included the bar charts tracking hotel room demand (rooms booked), occupancy, and average daily rate for the week ending on New Year’s Day.  Strengthened undoubtedly by the success and interest generated in the Capital One Orange Bowl (and our friends from both Georgia and Michigan), hotel data for the full week stayed incredibly strong with hotel room demand and guest volume right on par with similar numbers from our high water mark for the same week in 2019.  This while average daily rate surged 35% over the rates commanded in 2019.  Occupancy for the week once again exceeded 80%, and this with many more hotel rooms on line to fill compared to 2019. 

Weekly Occupancy
While there remains much anticipation for many great things ahead of us and in our industry in the year ahead, there remains caution and focus on the ongoing impact of COVID, especially this recent surge in the Omicron variant.  As I compose this note, we are hearing of several cancellations in the weeks ahead and or postponements of some of the January “in house” meetings and related group bookings as corporate travel and gatherings remain an area of caution.

Our sales teams, collaborating with our Hotel Association partners will be monitoring this very closely and I pledge to keep you posted in the weeks ahead.  Our teams are currently conducting outreach to the dozens of meetings that are planned both in January and in the coming months to begin to get a feel for the appetite of event planners, delegates, exhibitors and sponsors to convene face-to-face.  More on this to follow, but we do have to remain cautious.  This will especially be impactful when thinking of international delegates attending, and as an example, the incredibly challenged health care and medical communities and their members.

On the leisure front, one key barometer we use is a nationwide “travel sentiment” survey that is conducted by the reputed research firm Destination Analysts.  This survey has been fielded every week since March 15, 2020, surveying American travelers through online panels regarding their thoughts, feelings, perceptions and behavior surrounding travel – specifically in the wake of the pandemic.

A trend to watch is related to the surveys fielded the past two weeks of December.  When asked on December 13th, 30% of American travelers said they planned to travel over the “Christmas Holiday.”  When asked the week of December 27th, only 21% of American travelers said in fact that they actually did travel over the holiday – a decline of 9 percentage points.

Similarly, during the weekly survey of December 13th, 21% of American travelers said they were planning to travel in January of 2022. Two weeks later as part of the December 27th survey, this percentage of American travelers planning to travel in January had dropped to 15%.  A drop of 6 percentage points or roughly 28% of the group.  Do note that this is a nationwide survey, not a specific survey about intent to travel to Greater Miami and Miami Beach.

Speaking of interest in travel to Miami specifically, a key barometer we constantly monitor is KAYAK – one of the world’s leading travel search sites.  A review of weekly “searches for flights to Miami” (a very solid core indicator) shows that when comparing similar activity in 2019, searches for Miami flights declined 6% compared to 2019 for the week ending November 28th.  That grew to a decline of 12% for the week ending December 5th, then improved to a comparable 2021 to 2019 decline of only 1% for both the week ending December 12th and the week ending December 19th.  The comparable decline grew again for the week ending December 26th (a decline of 15%), and last week the comparable searches dropped 28% when comparing 2019 to 2021.

The current volatility and uneasiness in sentiment simply underscores the incredibly delicate position destinations can find themselves when confronting things such as health uncertainty (and we’ve been there before and more importantly rebounded before.  This is also a vivid time to emphasize how vital a travel destination’s reputation and appeal need to be both in good times and in helping plow through the uncertain times and a quicker path to recovery. Our brand needs to remain vibrant and inviting 24-7 and 12 months a year.

So again, we need to continue to monitor this very closely in the weeks ahead and as promised, we will continue to update you. 

Miami Delegation to PCMA Convening Leaders 2022
David Whitaker, joined by new SVP Convention Sales & Services Carol Motley and team, head to Professional Convention Management Association (PCMA) Convening Leaders 2022 in Las Vegas for educational, sales and networking opportunities. 
GMCVB Coffee + Conversation (Virtual)
Watch your inbox for an invitation to join us at the next GMCVB Coffee & Conversation introducing Carol Motley, new SVP, GMCVB Convention Sales & Services, January 19 at 10:00 a.m. RSVP to come.
Communications Hosts The MOMS Influencer
The Communications Team is assisting Melissa Gerstein, January 12-15, to capture content for her social media platforms. Melissa is one of the founders of The MOMs, an influencer network connecting top consumer brands to the voice of modern motherhood through The MOMS national SiriusXM Radio Show, The MOMS Mamarazzi™ celebrity town hall events, and TV and social channels reaching millions of women.
Communications Assisting RMWorldTravel Program
The Communications Team assists RMWorldTravel talk show hosts Rudy Maxa and Robert & Mary Carey January 12-15 to capture content for their “Let’s Go America! Tour.” The segment, part of their weekly live broadcast via their network of 480+ affiliate radio stations across the country, is also featured on the global digital channel, live streaming, social media and online. 
Florida Tourism Day at State Capitol
David Whitaker and Rolando Aedo will be attending Florida Tourism Day January 19 in Tallahassee for a series of legislative appointments. He joins tourism colleagues from throughout the state working to educate the legislature, media and Floridians about the importance of Florida’s visitor industry.
First Partnership Breakfast of the Year
Join us for the GMCVB’s first Partnership Networker of the year, January 12 at 9:30 am at the Greystone Hotel on Miami Beach. Light breakfast will be served, and a tour of the property will be offered along with door prizes. Click here for more information.
Convention Sales & Services Welcomes NAPTE
The National Association of Television Program Executives (NATPE), the premier global business association for content producers, distributors, streamers and buyers across all platforms, expects 2,500 in-person participants at their 2022 Market and Conference.  The Fontainebleau Miami Beach is the host location for the leading one-stop shop for commerce around global content.
Communications Welcomes Michigan’s Big Show Radio
The Communications Team welcomes talk show host and travel writer Michael Patrick Shiels, broadcasting live from Miami January 20-23 for Michigan's Big Show. The full-service news talk radio program broadcasts on 12 radio stations across Michigan, and is available via streaming/podcast. Michael will also be writing for various outlets and posting on social media. 
Art Deco Weekend Returns to Miami Beach
Art Deco Weekend 2022 returns to Ocean Drive January 14-16 for the 45th annual festival. This year's theme is "Art Deco Celebrates the Radio." The GMCVB is a proud sponsor of this event. Click here to check out the newly redesigned website for more information.
Baptist Health Free Online Urgent Care
As a resource to the community, Baptist Health is extending their FREE Online Urgent Care offer on the Baptist Health Care On Demand app using code CARE19. Providers are available to answer any questions or concerns that individuals may have regarding Omicron, or any other urgent care need.
The 45th Annual MLK Day Parade & Family Festival
The Dr. Martin Luther King Jr. Parade & Festivities Committee invites everyone to the 45th Annual MLK Day Parade & Family Festival. A GMCVB sponsored event, festivities promote collaboration to produce an intergenerational celebration that cultivates racial pride and nurtures community building. Click here for more information.
60th Anniversary of the Miccosukee Tribe
On January 11 at 10:30 a.m., the Miccosukee Indians commemorate the Tribe’s 60th anniversary of independence with a virtual event highlighting their history, culture and evolution. In 1962, the U.S. Secretary of the Interior approved the Miccosukee Constitution and the Tribe was recognized as a sovereign nation. The event will be livestreamed on Instagram here.
Check-In at Destinations Florida
Don’t miss the latest issue of Tourism Marketing Today from our partners at Destinations Florida, including legislative and marketing updates, as well as news from around the state. Click here to download.
5000 Role Models Hosts Annual Martin Luther King, Jr. Scholarship Breakfast
Congresswoman Frederica Wilson founded the 5000 Role Models mentoring program in 1993, and since then, the organization has paired 10,000 at-promise students with mentors to steer them away from crime and violence. The GMCVB is an annual supporter – this year the breakfast will be held virtually on January 17, honoring the life and teachings of Civil Rights leader Dr. Martin Luther King, Jr. Click here for more information.
GMBHA Panel: Trends in Public Relations & Social Media
Join the GMBHA for an informative and lively discussion with a panel of hospitality industry pros, January 19 at Mr. C Coconut Grove. Moderated by Alexandra Wensley, VP of Communications - Acqualina Resort + The Estates at Acqualina, expert panelists will share PR insights, social media tips, stories and best practices. GMCVB Sr. Director of Communications Suzie Sponder is a featured panelist. Click here for more information.
Kimpton Hotels & Restaurants Commemorate MLK
Honoring Martin Luther King Day, Kimpton Hotels & Restaurants will be hosting local artist pop-up events throughout the long holiday weekend. In partnership with the GMCVB, each hotel will spotlight one local Black artist by displaying several curated pieces in its lobby, hosting intimate artist meet and greets during its nightly social hour, where guests can connect directly with the artist. Click here for more information.
New Immersive Theatrical Experience at Deering Estate
Live Arts Miami, The Deering Estate and #ARTiculatingClimate present the world premiere of Susan Caraballo’s Prelude to 2100, an immersive theatrical experience imagining a future Miami, with over 30 multi-disciplinary artists. Prelude to 2100 is the final installment of six new performance works addressing climate change and sustainability. Click here for more information.
Greater Miami Convention & Visitors Bureau
Miami Shines
city view
As the year comes to an end, freshen up your wallpaper with Greater Miami & Miami Beach's new wallpapers! Tag us on your story to show us which wallpaper you choose! #FoundInMiami
PR team
The #GMCVB Communications team recently volunteered with the Green Haven Project in Historic Overtown! Go team!  #Volunteer #CommunityService #GreenHavenProject #HistoricOvertown #foundinmiami
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