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Greater Miami and Miami Beach
friday november 19, 2021
Today: 80° F/26° C
What’s Happening Travel & Tourism
GMCVB Travel & Research
Message From the President & CEO

Each week, our Research & Business Insights Team provides me a summary of local destination performance using, among others, one key barometer – STR hotel data reported by our local hotels. I’m especially pleased with two key points on weekly hotel demand (actual hotel rooms sold) and hotel occupancy percentages – which remains on the rise and in fact, is now “only” 5.3% behind where our hotel numbers were at the same point in time in 2019. This of course translates to we’re 95% back to prior levels in terms of hotel guest volumes. (And this without so many of our international visitors, though we have positive success stories here, as well.)

Hotel occupancy also continues to trend upward and again, using a comparable point in 2019, it’s now pacing 11.8% behind where our hotels were in 2019. (I do want to note that we have 5.5% more inventory now with 22 new hotels online in 2021.)

There’s much more data supporting our destination’s recovery – including significant increases in air arrivals and average daily rate – and I encourage you to check our Research & Statistics  reporting page for frequent updates.

So much to be thankful for as we prepare for the holiday and Miami’s Art Season begins. Read on to learn more and enjoy a blessed Thanksgiving with all you hold dear.

David Whitaker

Miami’s Art Season Begins

As Greater Miami and Miami Beach welcome back international visitors, Art Basel makes its long-awaited return December 2 - 4, when art lovers from around the world gather at the Miami Beach Convention Center to explore more than 250 galleries from over 35 different countries through a series of gallery walk-throughs, online presentations and virtual events. The excitement of Art Basel spreads throughout the city with a series of satellite fairs, lavish parties and Miami Art Week celebrations. 

Of special note (and throughout the year) is the GMCVB’s Art of Black Miami (AOBM), celebrating art, culture and diversity. Exhibitions and events offer a unique appeal and cultural aesthetic, and include significant works from Africa, the Caribbean, Latin America and around the globe celebrating the Black diaspora. This year-round initiative highlights the artistic and cultural landscape found in heritage neighborhoods and communities throughout Greater Miami and Miami Beach. 

GMCVB Captures Gold and Bronze at 2021 TRAVVY Awards
The GMCVB received Gold for Best Domestic Destination and Bronze for Best Travel Agent Academy Program for its Specialist Program at the 2021 TRAVVY Awards November 11 at the Miami Beach Convention Center. Considered the “Academy Awards” of the travel industry, the TRAVVYs recognize top suppliers, destinations, technology providers and attractions, and are especially significant as they’re voted on by travel advisors, the key influencers in travel.
USA Today Writer Highlighting Art Week 
Communications is assisting Leila Najafi on assignment for USA Today (57,193,224 UVM); the feature highlights best things to do in Greater Miami and Miami Beach throughout Art Basel and Art Week. 
Convention Sales at IMEX America
Convention Sales returns from a successful IMEX America where, alongside 12 GMCVB Partners, they welcomed 302 buyers throughout the three-day appointment show. RFPs for new business were confirmed, with participating partners receiving strong interest from buyers for their hotels, venues and services.  IMEX America showcased 3,500 exhibitors from 150 countries, with more than 76,000 individual and group appointments scheduled. 
Communications Hosting Influencer, TV Host and Writer
The Communications Team is hosting influencer Michaela Guzy, November 30 - December 4 to cover Art Basel and the events of Art Week for her travel social media platforms (IG @MichaelaGuzy/Followers: 134,157/IGTV Stats: 47K), a broadcast on the Scripps Network, and a piece in the new PARK Magazine (Circulation: 30,000 homes in Manhattan with known incomes of + $500K). 
GMCVB CEO & President Speaks at Chamber South Event
GMCVB President & CEO David Whitaker will be a guest speaker at the Chamber South General Membership Breakfast November 30 at 8:00 a.m. at the University of Miami Watsco Center. Members will hear key tourism industry updates and GMCVB initiatives for the upcoming year. Click here to register.
Coffee & Conversation – Arts Update
Don’t miss the GMCVB’s next Coffee & Conversation December 1 at 10:00 a.m., featuring the Adrienne Arsht Center and Florida Grand Opera. Join us for a virtual update, special presentations and highlights on what to expect from this year's Art Season. Click here to register.
Sports & Entertainment Meets at NATPE Streaming Plus Conference
Sports and Entertainment recently attended the National Association of Television Production Executives (NATPE) Streaming Plus Conference in Los Angeles. The conference brings together the top producers and directors in television and streaming; the Team met with producers interested in filming projects in Greater Miami and Miami Beach, as well as hosting NATPE Miami Beach at the Fontainebleau in January 2022.
Communications Hosts Global Adventure Travel Blogger
The Communications Team hosts global adventure travel blogger Jonny Melon and partner Kathleen McPaul November 15-22 as they detail a Best Things to Do destination guide. The SEO optimized travel blog will publish December 2021 and be shared via social media on @jonny.melon and @kathymcpaul. (Combined Followers: 214K)
SOBEWFF Artisan Food Market Returns
The SOBEWFF Artisan Food Market returns to Lincoln Road November 28 with more than 75 vendors from throughout Greater Miami and Miami Beach showcasing their small batch artisanal creations. The Market, located on Michigan Avenue between Lincoln Lane North and Lincoln Lane South, runs 11:00 a.m. - 2:00 p.m. Click here for more information.
Miami Beach Convention Center Wins Coveted Stella Award
The Miami Beach Convention Center (MBCC) won Silver at the 5th Annual Stella Awards this month, ranking second among Best Convention Centers in the Southeast Region. The Stella Awards are the meeting industry’s highest honor, recognizing hotels, convention centers, conference centers, airlines, cruise lines, DMOs/CVBs and DMCs. Miami’s convention center stood out from the more than 600 entries voted on this year.
The Miami Dade Chamber of Commerce 16th Annual Holiday Gala
The Miami Dade Chamber of Commerce hosts their 16th Annual Holiday Gala, themed Heart of a Champion, December 4 at Hard Rock Stadium. The event honors community leaders, including Citizen of the Year and Miami-Dade Mayor Daniella Levine Cava, and GMCVB past President & CEO Bill Talbert with the H.T. Smith Lifetime Achievement Award. Click here for more information.
Mana Public Arts Announces Miami Mural Festival
Moishe Mana’s Mana Common will create a city-wide Miami Mural Festival, produced by Mana Public Arts, November 29 - December 5. With the goal of creating more vibrant neighborhoods and providing a platform for local and international street artists, the festival incorporates over 500,000 sq-ft of walls in Wynwood and Downtown Miami’s Flagler District. Click here for more information.
Miami City Ballet Returns with George Balanchine’s The Nutcracker
Miami City Ballet (MCB) returns to in-person live performances starting with its celebrated production of George Balanchine's The Nutcracker. With a cast of over 100 and a live orchestra playing Tchaikovsky’s famous score, MCB spreads its acclaimed, classic holiday cheer December 10th through the 30th. Click here to purchase tickets.
Data Tracking
Heading into the holiday travel season and according to the latest Longwoods International tracking study, 33% of American travelers now say COVID-19 no longer has any influence on their travel plans – a pandemic high. Overall demand is extremely strong, with 89% indicating plans to travel in the next six months. Of note, 49% report they are unlikely to travel internationally in the next 12 months, meaning plenty of opportunity to capture these “high value” visitors looking for domestic alternatives.
MSC Seashore Arrives at PortMiami Homebase
MSC’s newest ship, the MSC Seashore, arrived at PortMiami November 14 in advance of her first revenue sailing scheduled for November 20.  MSC Seashore is MSC’s longest ship with a capacity of 5,877 passengers, and includes a first-of-its-kind “Safe Air” system which kills viruses and bacteria using UV-C light technology. 
Kimpton Unveils EPIC Art
The Kimpton Epic Hotel has launched EPIC Art—a bespoke Art in Residency Program to advance the works of local artists and provide its visitors with an insider’s look into the destination’s vibrant arts scene. Kicking off ahead of Miami Art Week, the yearlong initiative will bring a wide variety of disciplines and mediums from established and emerging artists of diverse backgrounds to the guest experience. Click here for upcoming details.
No Vacancy Miami Beach
With support from the GMCVB and the Miami Beach VCA, and presented by the City of Miami Beach Tourism & Culture Department, the No Vacancy Miami Beach art installation features ten exhibits by ten artists in ten different hotels November 18 – December 9 throughout Miami Beach.  No Vacancy is a contemporary art happening that celebrates artists and invites the public to experience Miami Beach’s famed hotels as temporary galleries. Click here for more information.
Zoo Miami Breaks Attendance Record
Despite closures and setbacks from the global pandemic, Zoo Miami broke an all-time attendance record in 2021, welcoming more than one million guests. Visitors can expect a celebration in the new year, with music, giveaways, special activities and more. Click here for more information.
Greater Miami Convention & Visitors Bureau
Miami Shines
Book Fair
Bookworms, rejoice! In two weeks, the #Miami Book Fair will be returning to Miami! Join authors and readers from all across the country at the @mdcollege Wolfson campus starting November 14th-21st! @MiamiBookFair #FoundInMiami  
Carol M
@greatermiami cvb
The Greater Miami Convention & Visitors Bureau (GMCVB) Announces New Senior Vice President of Convention Sales & Services, Carol Motley. Congrats to the entire team! #GMCVB #Convention #MBCC #ConventionSales #MiamiBeach #GreaterMiami #VP
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