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Greater Miami and Miami Beach
Monday 13 september 2021
Today: 89° F/32° C
What’s Happening Travel & Tourism
GMCVB Travel & Research
Message From Our President & CEO
Hello to all, and as always, thanks for your engagement and support of your GMCVB and our teams.

For obvious reasons, great interest continues on the road to full recovery – especially with some of the challenging news that many continue to grapple with.

A key barometer of course is hotel room demand (rooms consumed).  Our partnership with our hotels and the weekly STR reports generated (occupancy, average daily rate, revenue, demand) give one key variable of visitor volumes.  One report compiles a running total of the last four weeks (last 28 days).  It can be used to align with comparable periods as, for example, similar periods in 2019 and 2018.  With the recent Labor Day weekend and the popular build-up in the weeks prior as summer vacations drew to an end, there are some telling stats.

Using last weeks’ report we know the following:

Hotel Demand (Rooms Consumed) cumulative for the four week period ending September 4th was reported at 980,153 rooms sold.

During a similar time frame in 2019 and the four week period ending September 7th, hotel demand was reported at 1,041,593 rooms consumed.   Our most recent four-week period is pacing at 94% of the similar level in 2019.  2019 had the challenge of Hurricane Dorian, which tracked toward South Florida for many days, prior to devastating the Bahamas (making landfall on September 1st that year, Labor Day).  This uncertainty dampened overall room performance and in fact room demand was down 5.8% from the similar time frame in 2018.

Using 2018 numbers (hotel demand for four weeks), we saw 1,106,171 cumulative rooms consumed.  Our recent 2021 demand number is pacing at 88% of comparable levels for 2018.

The equally important story is average  daily rate.  ADR for our most recent four-week period was reported at $179.57 per night.  This compares quite favorably to the same periods in 2019 ($141.17) and 2018 ($149.50).  As a result, room revenues (and for the record, the corresponding hotel taxes generated from our industry) are pacing well ahead of where they were in both 2018 and 2019.  This is just another clear indicator of the important role our visitor, event, meetings and hospitality industry play in fueling the economic recovery for all of Miami Dade County – and why our collective work remains so important.  While 88 - 94% of previous hotel guest volumes are encouraging - we simply must redouble our efforts in the weeks and months ahead.  

Today’s What’s Happening gives you a peek at some of our recent efforts.

David Whitaker

Coffee & Conversation Featuring David Whitaker
Join us for our next GMCVB Coffee & Conversation September 15 at 10:00 a.m., featuring our new President & CEO, David Whitaker. Listen as he shares his priorities and ideas for the coming year. There will be an opportunity for Q&A. Click here to register.
Communications & Multicultural Teams Hosting ‘Traveling with Denella’
This week the Communications and Multicultural Teams work with Denella Ri'chard, host of the travel show ‘Traveling with Denella,’ on a destination feature capturing Miami’s great outdoor adventures. The program airs on The CW South Florida/WSFL (viewership: 2 million), on streaming broadcaster CJC Network (audience reach: 70 million), and on American Airlines and United Airlines inflight programming entertainment.
Convention Sales Partners with HelmsBriscoe
GMCVB AVP of Convention Sales Marti Tejada will travel to Washington D.C. September 15-16 in partnership with HelmsBriscoe, the largest and highest volume purchaser in the meetings and events industry. The collaborative sales mission provides the opportunity to host leading association and corporate planners during networking events, where the Team will highlight Greater Miami and Miami Beach updates.
Convention Sales Returns from PCMA
The Convention Sales Team returned from a very successful PCMA Summit in San Juan, PR. During the three-day educational and networking event, the Team hosted planners from the National Bar Association and the Association of Diabetes Care & Educational Specialists. Greater Miami and Miami Beach were well received and RFPs for future business opportunities are expected. 
Travel Industry Sales Attends GTM West
The Travel Industry Sales Team will be attending Global Travel Marketplace West September 17-20 in Tucson, Arizona. GTM West is an elite appointment-only event that connects top-producing travel advisors with global travel suppliers.  Advisors from various Western states and Canada are vetted to qualify for participation in the exclusive event.  
Connect THRIVE
GMCVB Director of LGBTQ Marketing Dan Rios travels to Las Vegas September 18-19 to attend the Connect THRIVE Summit. The business-to-business marketing summit is focused on creating business opportunities, developing community, and producing partnerships through LGBTQ travel, sports and entertainment. 
American Airlines and MIA Celebrate Nonstop Service From Suriname
American Airlines has launched non-stop service from Paramaribo, Suriname to Miami. American Airlines is the first and only U.S. carrier to offer nonstop service to Miami from Suriname, further strengthening the airline’s presence at MIA, and throughout Latin America and the Caribbean.
Miami Beach Announces Special Event Sponsorships
The City of Miami Beach has established a special event sponsorship program to promote local programming. Up to $1.5 million in funds will be awarded to special events and community festivals that encourage community engagement. Special consideration will be given to events that enhance Miami Beach’s reputation as a place to visit, live or work, and events that celebrate Miami Beach’s rich heritage and beauty. Click here to submit an application.
IFE Returns to Miami Beach
The International Floriculture Exposition (IFE) returns to the Miami Beach Convention Center September 16-18.  Boasting more than 60,000 square feet of floral exhibits, IFE remains the largest high-volume B2B floral show in North America, connecting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Click here for more information.
The Underline Phase II is Under Way
The construction of the Underline's Phase 2 running path is under way, extending from SW 19th Avenue to SW 13 Street. This 2.14 miles below the Metrorail will enhance the community and improve pedestrian and bicyclist safety. In addition, amenities will include native vegetation landscaping and recreational areas adjacent to Simpson Park, Vizcaya Metrorail Station and between SW 16th and 17th Avenues.  Click here for more information.
Miccosukee Tribe Celebrates American Indian Day Virtually
Miccosukee Tribe's Virtual American Indian Day Festival will take place September 20-25. The week-long virtual event will feature Indigenous performers, artisans, and much more entertainment that families can enjoy from the comfort of their homes. Performing this year are influencer and entertainer James Jones, rapper and activist Frank Waln, and Native American dance troupe Yellow Bird Indian Dancers. Click here for more information.
MIA Partners with FIU on Pilot Program of Covid-19 Detector Dogs
Miami-Dade County Commissioner Kionne McGhee joined the Miami-Dade Aviation Department (MDAD) and the Global Forensic and Justice Center (GFJC) at Florida International University (FIU) to announce the first U.S. airport test of COVID-19 detector dogs. COVID-sniffing canines, trained with protocols created by GFJC at FIU, will screen airport workers at employee checkpoints during the 30-day pilot program, sponsored by Commissioner McGhee and approved by the Miami-Dade Board of County Commissioners.
FRLA Launches Site for Employers & Job Seekers
The Florida Restaurant and Lodging Association (FRLA) has launched, a new, easy-to-use website for employers and job seekers to post and find jobs across all levels of Florida’s hospitality industry. Click here for more information.
Miami Dolphins Home Kickoff Week
It's time for football, and the Miami Dolphins want to celebrate with you! In advance of the season home opener against the Buffalo Bills on September 19, the team will be hosting a week of giveaways, exclusive events, and one-of-a-kind pop-ups throughout Miami. Click here for more information.

Art Circuits Features Special Edition Digital Guide for Upcoming Art Season 
As Greater Miami and Miami Beach get ready for the 2021 art season, Art Circuits has created a special edition arts digital pocket guide. The guide highlights some of destination’s great arts and cultural happenings including Art of Black Miami, a GMCVB initiative which showcases the diversity of the visual arts and the artistic and cultural landscape found in Miami's heritage neighborhoods. Click here for more information.
Greater Miami Convention & Visitors Bureau
Miami Shines
Experience the magic of Vincent Van Gogh's masterpieces as they flow freely beyond their frames for Beyond Van Gogh Miami: The Immersive Experience. "Gogh" get your tickets before it's too late! #MIAMISHINES
Congratulations @BillTalbert on your induction to @VISITFLORIDA Hall of Fame! You always make us so proud! #MiamiShines
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